Globesight hosted the virtual roundtable “Mobilize Millions: Investing in the Fintech Gender Dividend in Pakistan” in partnership with the Pakistan Fintech Network to advance gender inclusion in the fintech market in Pakistan.
Through the Mobilize Millions initiative, and as a ‘Commitment Maker’ under the UN Women Generation Equality Forum’s Action Coalition on Technology and Innovation for Gender Equality, Globesight has been looking to drive action-oriented investment in support of gender inclusion in the fintech space.
Together with its partner, the Pakistan Fintech Network, Globesight hosted the virtual roundtable “Mobilize Millions: Investing in the Fintech Gender Dividend in Pakistan” to advance gender inclusion in the Pakistan fintech market. The event convened leading start-ups as well as other key stakeholders in the fintech, investment, and gender equality space.
The roundtable focused specifically on how growth companies can capture the opportunity that the gender dividend offers by expanding its total addressable market while at the same time serving the underbanked and unbanked, who are mostly women in Pakistan. The contributions from participants touched on principles and approaches that fintech start-ups can adopt to address the financial inclusion gender gap in Pakistan, namely:
- Better understanding social norms that act as barriers to women’s access to technology and finance in Pakistan.
- Increasing focus on what potential women users want and need in terms of financial services, and how they can benefit from those services.
- Defining more clearly market opportunities that can be unlocked through pushing for greater gender inclusion; investing in gender inclusion is not just about moral imperatives but also an investment that is profitable for business.