Conducting a market entry assessment in the Middle East region for an innovative sanitation technology
Sectors
WASH
Services
Geographic Expansion
Market Entry & Scale Up
Offering
Strategy Development
The Challenge
A global foundation sought to understand market opportunities and constraints for introducing an innovative sanitation technology in the Middle East region, including potential use cases, value/supply chain, and early adopters.
Our Crafted Solution
Globesight completed a market assessment identifying potential early adopters, constraints, and potential supply chain opportunities. We undertook comprehensive research across the Middle East, focusing on Saudi Arabia, Türkiye, and the United Arab Emirates. We conducted in-depth interviews with public and private sector actors and industry experts to gain insights and a deeper understanding of challenges and opportunities. We developed recommendations and an action plan with steps to approach the market and engage with key actors, including potential early adopters.
The Impact
With Globesight’s assistance, the global foundation gained deep knowledge and insights into the market opportunities and constraints in Saudi Arabia, Türkiye, and the United Arab Emirates. The global foundation was able to develop an informed and effective strategy to approach the market and identify stakeholders. Thus, the global foundation found a path to scale the adoption of the innovative technology.