Conducting a market entry assessment in the Middle East region for an innovative sanitation technology

The Challenge

A global foundation sought to understand market opportunities and constraints for introducing an innovative sanitation technology in the Middle East region, including potential use cases, value/supply chain, and early adopters.

Our Crafted Solution

Globesight completed a market assessment identifying potential early adopters, constraints, and potential supply chain opportunities. We undertook comprehensive research across the Middle East, focusing on Saudi Arabia, Türkiye, and the United Arab Emirates. We conducted in-depth interviews with public and private sector actors and industry experts to gain insights and a deeper understanding of challenges and opportunities. We developed recommendations and an action plan with steps to approach the market and engage with key actors, including potential early adopters.

The Impact

With Globesight’s assistance, the global foundation gained deep knowledge and insights into the market opportunities and constraints in Saudi Arabia, Türkiye, and the United Arab Emirates. The global foundation was able to develop an informed and effective strategy to approach the market and identify stakeholders. Thus, the global foundation found a path to scale the adoption of the innovative technology.

 

Strengthening foundations for impact: Deepening a strategic approach in West and Francophone Africa

The Challenge

A West African NGO sought support in developing a strategy that would integrate its numerous health area verticals for new grant-supported engagement across West Africa. The NGO sought actionable recommendations that strategically integrated its vertical advocacy activities in the region in order to impact health financing through resource mobilization, as well as health policy and awareness.

 

Our Crafted Solution

Globesight developed an integrated strategy to ensure successful engagement in West and Francophone Africa. We conducted country deep-dives, providing a comprehensive overview of Senegal, Burkina Faso, Niger and Guinea. We developed a bespoke integrated strategic framework and prioritization tool to support the rollout of the integrated grant. We provided key recommendations and a high-level implementation plan, including a resource plan and timeline.

 

The Impact

The client decided to move forward with new integrated engagement activities in Burkina Faso. The client was able to merge its diverse issue areas under an integrated approach and overarching theme, tailored to respective grant countries. Globesight also provided the client with a tailored, user-friendly prioritization tool which could be used to determine prioritized advocacy activities under the integrated grant going forward.